Oct. 22, 2002 - Paris, France

For Immediate Release -
Category : e-Marketing / Applications / Automotive News

Renault© launches the new Megane on the Web thanks to the Virtools™ Interactive 3D Development Solutions

Paris, France - Oct. 22, 2002 -Virtools™, market leader in the world of interactive 3D development solutions, announced that Renault used Virtools technology to spearhead its New Megane automobile promotional campaign.

October 22, 2002- Paris, France – Publicis Networks, sp:)ecialised in providing technologically advanced advertising campaigns to multinational companies, created for Renault, the largest French automobile maker, an 3D interactive e-marketing application for the New Megane’s official launch during the World Automobile Show 2002 in Paris.

For the release of the New Megane, Publicis Networks called on Virtools' in-house studio to collaborate on designing and producing an original and innovative e-marketing application for the Renault website (http://megane.renault.fr/). The application highlights the New Megane's key attributes – exceptional steering, solid braking and excellent grip for superior road handling. Thanks to the immersive power of real time 3D, web surfers take the New Megane for a road trip on the Moon to experience the car's exceptional road handling for themselves and learn about the new model's features.

With the acquisition of the Virtools™ Dev licence, Publicis Networks and the Virtools in-house team developed the complete e-marketing application in just one month! Thanks to Virtools Dev's user-friendly graphical interface, the design constraints defined by Renault were easily integrated into the development process. Dev's cutting-edge rendering engine ensures realism, and the revolutionary behavior engine provides game-like interactivity and control.

Virtools Dev is ideally adapted for creating highly interactive advertising applications, as demonstrated by huge number of visitors who rushed to the New Megane website after it went online.

"Using Virtools technology allowed us to free our creativity to build a terrific, immersive application that completely captivates people who visit our website. Thanks to Virtools' impressive user-friendliness, we were able to focus on the quality and originality of our application. Virtools brought our ideas to life. It is a wonderful application!" says Pascal Gaveriaux, Publicis Networks.


About Virtools™ Dev 2.1

Virtools' revolutionary technology allows users to create interactive applications by graphically assembling behaviors in Dev 2.1's intuitive interface. Flexible and easy-to-use, Virtools' reusable "behavior building blocks" accelerate the production cycle and reduce production costs, maximizing return on investment. Developers can use a library of over 400 standard behavior building blocks or program their own behaviors in C++ with Virtools' Software Development Kit (SDK).
Specific details may be found at http://www.virtools.com.

About Virtools™

Founded in 1993, Virtools S.A. is the leading provider of 3D interactive media authoring tools - Virtools' mission is to enhance clients' business performance. Using advanced real-time 3D content development tools and proven production processes, Virtools is a market leader in delivering high quality, efficient, cost-effective business solutions for e-learning, e-marketing and game markets, for the web or CD-ROM. Costs and timeframes are kept under control through a scalable set of software and server-based solutions that reduce the risks associated with developing interactive 3D applications.

More information at: http://www.virtools.com

Press contacts

Julie Ercolani
Virtools SA
93 rue Vieille du Temple
75003 Paris
Tel: +33 1 42 71 46 86
Email: ercolani@virtools.com