October 3, 2001 - Paris, France

For Immediate Release -
Category : e-Marketing / Software/ Interactive 3D Development Software

Carrefour© launches Oreomania, a game contest using Virtools™ Interactive 3D Development Solutions

Virtools™, market leader in the world of interactive 3D development solutions, announced that Sia Sistemas used Virtools technology for its Carrefour® and Nabisco® promotional campaign in Argentina

October 3, 2001- Paris, France - Sia Sistemas, specialised in providing technologically sophisticated advertising campaigns to marketing and advertising professionals, created for the French-based international supermarket chain Carrefour® (9000 stores in 31 countries) and Nabisco®'s famous OREO™ cookie brand (market leader in the USA) a promotional campaign covering all of Argentina.

Oreomania is a game contest for the OREO™. Created as a Pacman©-like game complete with Oreo "pills", these interactive consoles are set up at POP (point of purchase) displays. The players with the best scores win prizes that range from game consoles to vacations. The Oremania campaign merges the latest in video game technology with e-marketing strategies.

With the acquisition of the Virtools™ Bronze Package, Sia Sistemas developed the complete game in one month! Thanks to Virtools™ Dev's user-friendly graphical interface, Sia Sistemas put together a team that facilitated and optimised team member collaboration, and they estimate that they reduced their production cycle by 40%.

"Virtools' revolutionary technology allowed Sia Sistemas to create a project that exceeded the expectations of Carrefour and Nabisco with its high-quality graphics, addictive gameplay and rapid development cycle. It's fun gameplay make this promotional campaign unique and high-impact" said Adrian SIMONOVICH, CEO of Sia Sistemas.


About Virtools™ Dev 2.0
Virtools' revolutionary technology allows you to create interactive applications by graphically assembling "behaviors" in Dev 2.0's intuitive interface. Flexible and easy-to-use, Virtools' reusable "behavior building blocks" accelerate the production cycle and reduce production costs, maximizing return on investment. Use the "behavior library" or program your own behaviors in C++ with Virtools' Software Development Kit (SDK).


About Virtools™:
Founded in 1993, Virtools™ enables Global 2000 companies and their integrators, as well as game studios, to develop and deploy 3D applications with game-like interactivity. Costs and timeframes are kept under control through a scalable set of software and server-based solutions that reduce the risks associated with developing interactive applications.

Intel and France Telecom are among the growing number companies that have benefited from Virtools technology. Using Virtools, clients reduce development costs and increase interactivity. Virtools software is used by online and offline game development studios such as: Disney Imagineering, Havas Interactive, Acclaim, Microïds, and Terratools.

Contact us at Virtools S.A., 93, Rue Vieille du Temple, 75003 Paris, France. Telephone: +33 1 42 71 46 86.

About Sia Sistemas
Established in 1991, Sia Sistemas is an Argentinian corporation specialized in new media solutions that includes multimedia, the i3D, interactive telephony and virtual reality for the marketing and advertising industry. Customers includes Coca-Cola, Citibank, VISA, Telefonica among many fortune 500 companies. For more information: http://www.siasistemas.com.ar


Contacts:
Virtools
93, rue Vieille du Temple
75003 Paris
France
Tel: (+33) 1 42 71 46 86
Fax: (+33) 1 42 71 86 53
email: info@virtools.com

Sia Sistemas Press Contact:
Guido Schkliar
5411-4778-9000
mail@siasistemas.com.ar