October 5, 2005 – Paris, France

For Immediate Release
Category: Interactive 3D Applications / Technology

Renault launches the new Clio on the Web thanks to the Virtools™ Interactive 3D Development Solutions

Paris, October 5, 2005 - Virtools™, market leader in the world of interactive 3D development solutions, announced today that Publicis Net and Renault used Virtools technology to spearhead its new Clio automobile promotional campaign.

Publicis Net specialises in providing technologically advanced advertising campaigns to multinational companies. For Renault, one of the France’s largest automobile manufacturers, Ginger Studios, Publicis Net's partner, created an online interactive 3D marketing application for the new Clio’s official launch.

To spearhead the new campaign, Publicis chose Virtools technology for its power and high level interactivity. After having proven Virtools technology’s success in two previous Renault publicity campaigns, Publicis and Renault decided to capitalize on Virtools’ proven solutions, maximizing the impact that only interactive 3D online game can have. The end result is a fun, addictive online game that keeps players coming back.

The application features the New Clio in a life-like environment and is composed of two scenarios:

• A race with ghost cars, derived from its TV advertisement,
• A virtual driving experience of the new Clio, highlighting its key attributes.

"Virtools Dev is ideally adapted for creating highly interactive advertising applications, as it allowed us to focus on the quality and originality of our application. Thanks to this innovating game, people are captivated, and we can go further the TV advertising, giving the visiting a really original and addictive experience" says Pascal Gaveriaux, Publicis Net.

>>> http://nouvelle-clio.renault.fr/

About Virtools

Virtools launched its commercial activities in 1993 with consulting and services targeting the VR sector. With the needs of this and other key markets in mind, Virtools built the company's initial software solution, Virtools Dev. As an Independent Software Vendor since Q4 1999, Virtools has become the leading provider of comprehensive software development solutions for building highly interactive 3D content.

With several thousands of users throughout the world, the Virtools Software Suite enables prototyping, development and deployment of offline and online/networked video games, along with applications in the fields of industrial simulation/virtual reality and marketing/multimedia.

Virtools clients include industry leaders such as Procter & Gamble, EDF, EADS, CEA, PSA Peugeot Citroen, CNRS, France Telecom, Matsushita, American Department of Energy, Intel, Publicis Networks/Renault, Arte TV and L'Oréal, as well as major game studios such as Electronic Arts, Microïds, Sony Computer Entertainment, Microsoft, Warner Bros Online, Blue Fang Games and Ubisoft.

Virtools' strategic partners include Barco, Orad, HP, Nvidia, Intersense, Ascension Technologies, Advanced Realtime Tracking, Microsoft, Sony, Nvidia/ATI, Discreet, Alias, Newtek, Softimage, Havok and NxN.

For more information, visit www.virtools.com

About Ginger Studios

Ginger Studios delivers hot and spicy Multimedia and 3D services. GingerStudios includes a Creative Agency producing 3D animations and a Development Studio specialized in traditional multimedia and 3D applications.

We address communication, promotional and simulation needs for numerous industries. We produce visuals and applications for Web and CD-ROM delivery in the field of e-learning, architectural visualization, industrial simulations, advertising and gaming. Our clients include numerous industry leaders such as Sanofi-Aventis, Renault, SNCF, L’Oréal, Eiffage, Sony as well as major some of the best communication companies including Publicis, Duke Interactive, Wunderman, Cite des Sciences.

For more information, visit www.gingerstudios.com

Press contacts

Virtools SA
93 rue Vieille du Temple
75003 Paris
Karine GUILBERT
guilbert@virtools.com
+33 1 42 71 46 86