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"TV Guide" Broadband Interface

Razorfish

Founded in 1995, Razorfish, www.razorfish.com, is a global digital solutions provider. Razorfish helps clients discover, create, and implement business solutions by leveraging digital technologies across platforms, networks, and devices. From business and brand strategy to system integration, Razorfish provides clients with opportunities to increase revenues, enhance productivity, and maximize competitive
advantage.


Challenge: Create Better User-Interfaces for Broadband Content

Razorfish wants to create a new broadband interface paradigm for intranets, interactive digital TV, etc. that is much more dynamic and instinctive while offering a better user experience through contextual information. To illustrate Razorfish's abilities in 3D behavioral user interfaces, Razorfish developed a working proof-of-concept for an interactive TV interface that is currently showcased on their website www.razorfish.com.


Solution: Power, Flexibility and Hybrid Architecture

Razorfish chose Virtools Dev 2.0 and Virtools Server as the only high-level software solutions capable of bringing enough power and flexibility to push its cutting-edge research and development of broadband user interfaces. Razorfish also benefited from the open hybrid architecture of Virtools technology, allowing it to create, produce and manage complex websites.


Key Benefits

Razorfish is able to rapidly produce new interactive 3D interfaces using teams of graphic designers, usability experts and Virtools scripters. No programming in C++ is required!

Through their collaboration/partnership with Virtools, Razorfish also benefits from the expert help and advice of the Virtools Behavior Lab.

Advancements in Virtools Dev 2.0 web solutions allow Razorfish to easily integrate new important functionalities such as streaming video and sound into their prototypes.

Virtools Product Advantages

  • Advanced behavioral interactive capabilities
  • Controlled development process
  • Rapid, seamless production cycle
  • Innovative asset management
  • Adaptive to changing requirements
  • Integrated with established multimedia technology for dynamic visualization
  • Server Publishing
  • Reusability

  • For further information, contact sales@virtools.com