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Applications
> Marketing/Multimedia
"TV Guide" Broadband Interface
Razorfish
Founded in 1995, Razorfish, www.razorfish.com,
is a global digital solutions provider. Razorfish helps clients discover,
create, and implement business solutions by leveraging digital technologies
across platforms, networks, and devices. From business and brand strategy
to system integration, Razorfish provides clients with opportunities
to increase revenues, enhance productivity, and maximize competitive
advantage.
Challenge: Create Better User-Interfaces
for Broadband Content
Razorfish wants to create a new broadband interface paradigm for intranets,
interactive digital TV, etc. that is much more dynamic and instinctive
while offering a better user experience through contextual information.
To illustrate Razorfish's abilities in 3D behavioral user interfaces,
Razorfish developed a working proof-of-concept for an interactive
TV interface that is currently showcased on their website www.razorfish.com.
Solution: Power, Flexibility and Hybrid Architecture
Razorfish chose Virtools Dev 2.0 and Virtools Server as
the only high-level software solutions capable of bringing enough
power and flexibility to push its cutting-edge research and development
of broadband user interfaces. Razorfish also benefited from the open
hybrid architecture of Virtools technology, allowing it to create,
produce and manage complex websites.
Key Benefits
Razorfish is able to rapidly produce new interactive 3D interfaces
using teams of graphic designers, usability experts and Virtools scripters.
No programming in C++ is required!
Through their collaboration/partnership with Virtools, Razorfish also
benefits from the expert help and advice of the Virtools Behavior
Lab.
Advancements in Virtools Dev 2.0 web solutions allow Razorfish to
easily integrate new important functionalities such as streaming video
and sound into their prototypes.
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Virtools Product Advantages
Advanced behavioral interactive capabilities
Controlled development process
Rapid, seamless production cycle
Innovative asset management
Adaptive to changing requirements
Integrated with established multimedia technology for
dynamic visualization
Server Publishing
Reusability
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For further information, contact sales@virtools.com
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