OreoMania Instore Promotional Campaign

Sia Sistemas for Carrefour® and Nabisco®

Sia Sistemas, specialized in providing technologically sophisticated advertising campaigns to marketing and advertising professionals, created for the French-based international supermarket chain Carrefour® (9000 stores in 31 countries) and Nabisco®'s famous OREO™ cookie brand (market leader in the USA) a promotional campaign covering all of Argentina.


Challenge: Maximize Brand Recognition for Maximum ROI

Oreomania is a game contest for the OREO™. Created as a Pacman©-like game complete with Oreo "pills", interactive consoles are set up at POP (point of purchase) displays in Carrefour department stores in Argentina. The players with the best scores win prizes that range from game consoles to vacations. The Oremania campaign merges the latest in video game technology with e-marketing strategies.


Solution: Flexibility and Modularity

With the acquisition of the Virtools™ Bronze Package, Sia Sistemas developed the complete game in one month!

Thanks to Virtools™ Dev's user-friendly graphical interface, Sia Sistemas put together a five person team that facilitated and optimize team member collaboration, and estimate that they reduced their production cycle by 40%.


Key Benefits

- Rationalizes the production process for more efficient teamwork
- Faster production cycle for lower production costs
- Advanced 2D/3D interface design
- Complex object-oriented interactivity


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