Urban Adrenaline

Idealys Entertainment for Lycos Web Portals

Idealys is a 3D game and animation production studio specialized in web-based entertainment. Its mission is to provide its customers with global and international online marketing strategies for the e-marketing and e-learning through original applications destined to create high brand recognition with reduced costs.

Terra Lycos is a global Internet network operating in 43 countries in 20 languages, reaching 103 million unique monthly visitors worldwide. Created by the combination of Terra Networks, S.A. and Lycos, Inc., in October 2000, Terra Lycos includes Lycos.com, Terra.com, Angelfire.com, ATuHora.com, Gamesville.com, HotBot.com, Invertia.com, Lycos Zone, Matchmaker.com, Quote.com, Rumbo.com, Sonique, Tripod.com, RagingBull.com and Wired News (Wired.com).


Challenge: Create Addictive High-Quality Advertainment Games with the Fastest Development Cycle Possible

Advertainment is a new, original and international form of communication that uses online games as support for advertising. Games are sponsored by brand names and used to communicate advertising messages, like product placements in major film productions. The difference is that spectator becomes an active participant instead. The player’s willingness to participate insures that an advertainment’s message will have greater impact than traditional advertising campaigns.

With a brand recognition of 75%, the advertainment message is reinforced by the addictive nature of the game, encouraging repeat visits to the site and keeping the player engaged in an average of 8 to 20 minutes of gameplay. Spread by word-of-mouth, advertainment creates an interactive link between the user and the brand identity with reduced costs compared to traditional campaigns.


Solution: Virtools Dev 2.0's Power and Flexibility Combined with its User-friendly Behavioral Scripting Language with the Power of the Virtools Server

Made with Virtools Dev 2.0 and the Virtools Server, Urban Adrenaline advertainment game is a genuine interactive 3D game with the same high quality gameplay and graphics as traditional console and PC games, with a small file sizes for fast downloads. Users download the free Virtools Web Player for a seamless interactive 3D experience on the web. Thanks to the Virtools Server, the player is motivated to come back and try again by tracking high scores and special offers.


Key Benefits

- Rationalizes the production process for more efficient teamwork
- Faster production cycle for lower production costs
- Advanced 2D/3D interface design
- Complex object-oriented interactivity
- Open architecture for increased flexibility
- Seamless web-based publishing
- Stunning 3D graphics with the best rendering available


Rev Your Engines!