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Bratz™

DC Studios for Ubi Soft Entertainment

Since its inception, DC Studios has produced over 20 titles across all formats including NBA JAM, Salt Lake 2002, Taxi 2, Army Men Advance, and Mia Hamm Soccer 64 for companies such as Ubi Soft, Southpeak, Acclaim, Jakks Pacific, Inc., Mattel and 3DO. In September 2000, the Glasgow-based company opened its second office in Montreal, Canada. Between its studios, DC Studios now employs over 40 people that provide the capabilities of larger companies in a smaller, more reactive corporate structure.

Ubi Soft Entertainment is a global producer, publisher and international distributor of interactive entertainment products. As well as developing original properties, Ubi Soft has also steadfastly partnered with several high-profile companies and is dedicated to delivering consumers with quality video game titles while offering blockbuster franchises. Founded in 1986, the company has offices in 22 countries including the United States, Canada, France, Germany and China and sells its products in over 50 countries.

Based on the hugely successful Bratz dolls from MGA entertainment, the new Bratz game developed by DC Studios for Ubi Soft Entertainment with the Virtools development environment pick up where other dance games leave off.


Challenge: : Develop a Licensed Game Within 5 Months While Maintaining High Quality Gameplay

DC Studio already had significant experience in developing video games, and in particular, developing licensed game titles, but with the Bratz franchise - voted TOY FAIR's Toy-of-the-Year two years in a row – development would have to be especially short so as not to miss this potentially ephemeral trend. The Bratz video game needed to be irreproachable in quality, gameplay and interactivity while perfectly recreating the Bratz universe.


Solution: Dev’s User-Friendly, Cost-Efficient Development Platform for Keeping Costs and Delays Under Control

DC Studio’s team developed the complete dancing game in only 5 months. Virtools technology was used for the development of the PC version due to its wide support of PC hardware and software. Bratz was made by an in house team that included 8 graphic artists, 5 animators, 6 programmers, along with lead designers and project managers.


Key Benefits

- Multi specification compatibility
- Products customized to customer and production needs
- User-friendly interface around a common platform for the development team.

For more information visit: http://www.ubi.com/US/Games/Bratz
or See Screen Shots


©2002 Ubi Soft Entertainment. All Rights Reserved. Ubi Soft and the Ubi Soft logo are trademarks of Ubi Soft Entertainment in the U.S. and/or other countries. Published under license from MGA Entertainment. BRATZ, BRATZ PACK, and characters TM and © MGA Entertainment. All Rights Reserved. Developed by DC Studios.

Virtools Product Advantages

  • Amazing real-time 3D graphics capabilities
  • Controlled development cycle
  • Faster development cycle
  • Reduced development costs
  • Optimized creative process
  • Prototype while in production
  • Accessibility to non-programmers
  • Reusable development components
  • Cutting edge technology

  • For further information, contact sales@virtools.com