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May 4, 2005 – Paris, France
The interactive communications agency 3E-ŒIL designed and developed 1007 Test Drive, an online real-time 3D game for Peugeot, made with Virtools Dev. Thanks to the Car Configurator section of the game, players can fully customize a new Peugeot 1007 before taking it out for a test drive. The game lets players steer their way through different picturesque locales including Italy, the Netherlands, the UK and France. Offering a dynamic driving simulation and a chance to discover the new Peugeot 1007, the game is currently being deployed worldwide and can already be found on several of Peugeot's European websites: France, UK, Germany, Switzerland and the Netherlands. 3E-ŒIL takes a new approach to interactive brand communication. As a counterpart to traditional media solutions (press, TV, radio), their work gives users the freedom to play, test and tailor products for enhanced consumer identification. http://www.1007.peugeot.fr/fr/ "Virtools lets us imagine online applications with rich interactivity and opens new doors for advertainment. For games like the new 1007 Test Drive, Virtools Dev makes it possible to create complex scenarios that are far more sophisticated than those made with other solutions typically used for websites. Virtools technology provides 3D rendering that meets industry standards for traditional video games. That's the kind of technology we'd like to continue promoting for online advertainment. Real-time 3D may not be appropriate for all applications, but it provides an uncontested advantage in contexts like urban planning, interactive virtual visits with game-like interactivity, and video/development of design tools," said Pierre-Olivier Dubois, 3E-ŒIL project manager for 1007 Test Drive.
Virtools launched its commercial activities in 1993 with consulting and services targeting the VR sector. With the needs of this and other key markets in mind, Virtools built the company's initial software solution, Virtools Dev. As an Independent Software Vendor since Q4 1999, Virtools has become the leading provider of comprehensive software development solutions for building highly interactive 3D content. With several thousands of users throughout the world, the Virtools Software Suite enables prototyping, development and deployment of offline and online/networked video games, along with applications in the fields of industrial simulation/virtual reality and marketing/multimedia. Virtools clients include industry leaders such as Procter & Gamble, EDF, EADS, CEA, PSA Peugeot Citroen, CNRS, France Telecom, Matsushita, American Department of Energy, Intel, Publicis Networks/Renault, Arte TV and L'Oréal, as well as major game studios such as Electronic Arts, Microïds, Sony Computer Entertainment, Microsoft, Warner Bros Online, Blue Fang Games and Ubisoft. Virtools' strategic partners include Barco, Orad, HP, Nvidia, Intersense, Ascension Technologies, Advanced Realtime Tracking, Microsoft, Sony, Nvidia/ATI, Discreet, Alias, Newtek, Softimage, Havok and NxN. For more information, visit www.virtools.com
About 3E-ŒIL The Troisième Oeil ('Third eye') Studio is where visual communication and design meet. The agency is structured around four areas: graphic DESIGN, product DESIGN, motion DESIGN and digital DESIGN imaging (2D/3D). The combination of these skills enables us to respond to a wide range of requests - commercial, communication, brand strategy, design and R&D - and to involve ourselves in a large variety of projects, such as strategic guidance, concept definition and illustration, man–machine interface or media production. Our tag line – 'Designs agency'– emphasizes our diversity, which is a necessary part of producing strong visual solutions for a growing range of devices. For more information, visit http://www.3e-oeil.com
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